Digital Summit Speaking Session

At Digital Summit, I led a session on transforming email marketing through the power of AI and data-driven strategy. In an era where one-size-fits-all messaging no longer works, this talk unpacked how smarter segmentation, automation, and personalization can drive real results—higher engagement, stronger conversions, and better audience alignment.

Through real-world examples and actionable insights, I showed marketers how to:

• Leverage data and AI tools to build dynamic, personalized email content
• Use intelligent segmentation and automation to reach the right audience at the right time
• Move beyond open rates to track meaningful metrics that truly reflect campaign success

My session drew from real‑life examples and best practices, giving marketers practical guidance to elevate their strategy. Additionally, I was featured in a ColoradoBiz article highlighting how “modern email marketing is powered by segmentation, personalization and AI‑optimized timing”.

This presentation demonstrated how raw data can be turned into actionable insights and empowered attendees to build more human‑centric, results‑driven email programs.